Building an advisory board for a marketing consultancy
As a consultancy, it’s important to establish credibility and gain recognition from senior industry voices. That’s why we recently formed an Advisory Board comprised of respected C-level executives and thought leaders within our fields of expertise. Bringing together such a distinguished group provides valuable strategic guidance while elevating our own profile and services.
Gaining advisory board members took careful consideration of candidates ideally positioned to support our growth. We sought individuals renowned for leadership within their own prominent brands and sectors matching our client base. After identifying suitable prospects, personalized outreach highlighted how their insights could mutually benefit both parties. For many, contributing skills matched their own passions for helping startups.
It was also important that advisory roles did not conflict with our consultancy‘s paid client work. We provided flexibility allowing participation at each member’s convenience. In exchange, we offered networking opportunities and potential consulting projects to worthwhile causes. Now multiple scheduled quarterly meetings keep us consistently allied with elite perspectives beyond our own.
Between sessions, advisory input regularly assists ideating new service offerings and identifying industry shifts. We recently tapped expertise fine-tuning a workshop concept targeted at Fortune 500 challenges. Elsewhere, recommended partnerships have connected us with like-minded solution providers to better serve mutual customers. Examining strategic 5-year goals together helps cement sustainable direction.
Perhaps most valuable though is third-party validation and promotion from a renowned advisory board. Members openly praise partnerships when approached while spreading awareness of our unique capabilities. One led a webinar introducing our proficiency within their domain. Another nominated us for an award which increased new prospects.
Overall, strategically aligning with a skilled advisory board elevates perceived authority and access to opportunity. While still independently operated, the association lends an automated stamp of approval boosting credibility from day one of any relationship. It proves our abilities and team impress even the highest levels of industry experience. For any consultancy, such illuminated guidance remains invaluable cultivated relationships.
