Conference planning tips for marketing consultancy clients
Trade conferences present valuable opportunities for generating qualified leads and strengthening industry relationships. However, without careful planning, exhibits risk becoming costly distractions rather than ROI-driving promotions. As marketing consultants, we implement strategic conference plans maximizing exposure for every client venture.
Initial brainstorming gauges event objectives whether brand awareness, sales conversions or networking. From there, targeted messaging, relevant giveaways and booth activities reinforce this purpose enticing qualified prospects. Contemporary conference goers appreciate concise value propositions not generalized marketing pitches.
Social media expands pre-show buzz by highlighting speaking sessions, new offerings and booth location. Hashtags unite attendees online while live tweets drive traffic. Promotional videos keep brands top-of-mind leading up to and following the event.
Floor map reviews select prime real estate benefitting clientele flow. Custom booth designs showcase capabilities visually through demonstrations or interactive demos instead of overloaded handouts. Splashes of color attract attention while comfortable furniture encourages discussions.
Staff preparation outlines anticipated questions, value proposition delivery and call-to-action techniques fostering qualified leads. Well-trained representatives confidently engage newcomers seeking solutions. Attire maintains brand consistency across all touchpoints.
Post-conference analytics identify top talking points and converting promotions for future events. Captured contact information receives ongoing nurturing cultivating new customers. Thank you communications highlight any next steps cementing new partnerships.
Leverage our extensive experience guiding exhibitor success at any industry exposition. Comprehensive planning and expert coaching maximize always-limited trade show budgets. We ensure the perfect conference presence driving tangible results.
