Using industry surveys for marketing consultancy
As a marketing consultancy, understanding our target industries and the challenges faced by clients is crucial. One effective way to gain valuable insights is by conducting industry-specific surveys. Surveys allow us to discover key pain points directly from those in the field.
We recently published a survey exploring marketing strategies among fintech startups. Rather than making assumptions, we wanted facts from founders themselves. The anonymous online questionnaire asked about priorities, pain points, budgets, and more. Additionally, it included an optional section for comments.
In less than two months, over 50 startups participated. Furthermore, the responses revealed several insightful trends. Firstly, most dedicated less than 15% of their budget to marketing. However, nearly all planned to increase spending within a year as growth became more important. Secondly, content marketing topped the list as the most effective tactic.
On the other hand, paid social media was deemed least successful. Surprisingly to us, the comments section expressed frustrations with measuring the Return on Investment for social ads. This highlighted an opportunity for education and strategy refinement in an overlooked area.
Clearly, the survey served as an excellent starting point for customized consulting services. Armed with real data, meaningful conversations could be had based on the realities expressed. Follow-up webinars and guides addressed respondents’ top concerns like proving marketing’s worth and optimizing campaigns.
Moving forward, another sector seems eager for insights through a structured questionnaire. This time, the target is e-commerce businesses in our region. While online retail continues growing exponentially, marketing hurdles likely remain.
By distributing the survey widely through professional networks and industry publications, we hope to gather a representative sample. Moreover, additional open-ended questions allow for unprompted feedback. Analysis of the compiled statistics and themes will highlight pains as well as untapped potentials across platforms.
With thorough surveys administered periodically, our consultancy maintains a finger on the pulse of evolving needs. Furthermore, as priorities change over time, new intelligence surfaces each cycle. This ongoing market research keeps proposed solutions fresh and prevents outdated recommendations.
In essence, industry surveys are a powerful yet low-investment method for any business seeking consultative guidance. When backed by qualitative and quantitative data, advice becomes credible, tailored and impactful. Most of all, clients appreciate insights drawn straight from their peers in a familiar format. Looking ahead, this research technique will keep our services sharply focused on solving real problems.
