Using Social Media to grow followers as a marketing consultancy
As a marketing consultant, expanding your reach and attracting new clients is paramount. Fortunately, social platforms provide powerful free tools to spread your message and followers. Gaining a robust engaged audience establishes credibility while introducing your services to prospective customers. However, it requires diligent strategies beyond occasional sporadic posting. Consistent quality content tailored for each channel maximizes follower growth.
To start, choose your primary networking sites based on target demographics. For many B2B consultants, LinkedIn delivers an affluent professional audience. Generating conversations through insightful posts raises your profile among C-level decision makers. Meanwhile, Facebook broadens reach while Instagram and Twitter work well for visual content and real-time discussions.
Rather than replicate messages everywhere, create optimized posts for every network. Leverage each channel’s unique features; LinkedIn for in-depth articles, Instagram for creative graphics, Facebook for user engagement, and Twitter as a news source. Coordinate across platforms using a editorial calendar ensuring quality original material several times weekly.
Hashtags spread your presence within discussions when used properly. On Twitter and Instagram, identify trending hashtags related to your industry for organic discovery. However, avoid shallow meaningless tags that annoy real followers. Provide value through on-topic conversations under hashtags gaining traction. Your expertise positions you as a leader worth following for more.
Optimize profiles through professionally written bios showcasing credentials and optimized images/headers evoking an authority brand. Consistency across all profiles presents your consultancy cohesively where potential clients search. Link profiles together through uniform page names while customizing each space for its audience.
Create shareable lead magnets as incentive to follow your accounts. Free resources like eBooks, checklists and templates establish you as a helpful resource when initially engaging. Capitalize on momentum from lead magnet downloads through valuable subsequent content establishing authority. Regularly give followers a reason to engage further through your expertise alone.
Tracking metrics helps adjust approach; measuring follower growth rates alongside engagement rates on different post types. Learn which topics and formats resonate most for generating new connections. While building naturally takes time, focusing on quality over quantity delivers the most impactful growth for marketing consultancies online.
